If you haven’t heard of Amazon, put down your Walkman, open any computer browser ever (sans dial-up, if you can), and welcome yourself to 2018.
The e-commerce giant continues to expand its empire, now branching into the small business sphere with the launch of their “Amazon Storefronts” website, which features exclusive products from approximately 20,000 mid-size, American businesses. The site will feature “Storefront of the Week” video interviews with small business owners along with company profiles.
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Amazon’s main site already features products from over one million small businesses, and it’s not immediately clear how they will make their selections for Storefront businesses and if their current partners will be allowed to cross over.
This is just another step for Amazon to not only get a hand on everything you buy, but also to promote small businesses. Rather than crushing small businesses, Amazon continues to take steps to assist and promote small companies. Small businesses have the option to open seller accounts with Amazon, or to qualify to open a larger Amazon store page, and can even tap into Fulfillment by Amazon to take care of the logistics and heavy lifting. By getting your small business on the largest e-commerce site in history, your potential to sell and grow your business skyrockets.
Not only does this encourage companies to present quality products to stand out, but it gives further incentive to monitor and strengthen their business credit score (check yours for free with Nav), which has bearing in any vendor relationship with your small business.
The growing Amazon market also gives business owners incentive to strategize in terms of their focus on a certain product category or crafting their product descriptions. They offer their own courses on how to use Amazon through Seller University, as well as other features to help you get the most out of the product.
With this new addition to the Amazon empire, along with pre-existing features, Amazon continues to be a boon in the small business world.