Category: Growing a Business

Today, even the smallest of businesses usually have an online presence of some sort — even if they don’t realize it. Online reviews can be the catalyst that draws in potential customers, but a lack of reviews or a slew of negative feedback (with no response from the business) can be off-putting.  The good news: Online reputation management doesn’t have to take hours of your time. We’re here to highlight several time-saving strategies to manage customer feedback and improve your… Read More

Customer reviews are vital for the success and growth of your business. In fact, 87% of shoppers check Google for reviews on a local business before patronizing the business. More business reviews can bring in additional customers — and revenue — but even negative feedback can play a part in building customer loyalty. Responding to negative (and positive) reviews in a thoughtful manner can show that you care about your customers and increase trust in your business.  That’s where customer… Read More

If you’re looking to boost your online visibility this year, there’s an easy option: Use your Google Business Profile.  Small business owners and local businesses can increase their online presence by utilizing and managing their Google Business Profile.  A Google Business Profile contains your business’s information like business address, phone number, contact information, and store hours (which you can manage by claiming your Business Profile). Google Business Profile is a free tool offered as part of Google’s services. Why Is… Read More

Over 60% of small businesses don’t currently see the perks of using artificial intelligence (AI) to help run their business. However, there are many benefits that AI tools can offer business owners — they just have to know where to start. This article discusses the best ways to use AI tools, which AI and machine learning tools are available, the pros and cons, and the financial impact of using AI tools.  What Are AI Tools? AI tools for small business… Read More