Review of Small Business Lending Marketplaces Fundera & Lendio

Review of Small Business Lending Marketplaces Fundera & Lendio

Review of Small Business Lending Marketplaces Fundera & Lendio

Fundera and Lendio are two online marketplaces that aim to simplify the business financing process by cutting down the search and wait time associated with finding small business loans. Online marketplaces allow business owners to comparison shop for credit from a variety of lenders, including short-term and long-term loans, equipment financing, invoice factoring, a business line of credit, merchant cash advances, SBA loans, and more.

Fundera and Lendio each work a bit differently, and if you’re considering using an online marketplace like either of these to finance your business, subtle differences could affect your experience of finding the best lender for you.

We’ll run through both marketplace options then let you know about other options that might work even better to streamline the financing process for your business.

Fundera: The Application

Fundera works like other online marketplaces in that it requires an online application. To get started finding a business loan, Fundera asks you seven questions about you, your business, and what you’re looking for.

You are then prompted to fill out basic information (email, name, etc.)  to create an account before you can see your available financing options.

Based on how you answered the first seven questions, you’ll be able to see a number of available funding options for which you might qualify. Note that you are not necessarily pre-qualified for the options displayed, but based on the small amount of information you provided in the form, Fundera presents likely options.

Below your loan options, you’ll see other loan products that you are not likely eligible for. Click the funding option for details about why you aren’t likely to qualify and what lenders typically look for.

After reviewing your financing options, you can click “Add” to select the options you’d like to move forward with. From my list of loan products above, I added two of them to my account as options in which I am interested. From the image below, I have four potential offers on the table and I’ll need to prepare two documents and answer 23 questions to find out which lenders I am pre-qualified for.

To complete the pre-qualification application, you will need to complete Fundera’s six-page form asking for detailed business and personal information, financials, owner information, and an authorization to soft pull your personal credit and a service agreement that you have the right to act on behalf of your business. The form takes about 10 to 25 minutes to complete.

Fundera: The Good and Bad

To find out more about the loan providers themselves, you may have to jump through some hoops. For example, I added merchant cash advances as a potential option, and I can see that there are two potential offers on the table. I can click on “Potential Offers” to see who those two providers are, I can delete them from my potentials list, but I can’t see any specific details about the lenders themselves.

Lendio: The Application

Lendio makes the start to search for business financing insanely easy.

Enter in how much you’re seeking and you’ll immediately see a list of potential options. You have the option to add in more details, such as your approximate credit score and monthly sales, and time in business to get a more accurate idea of what you can qualify for. To the left (see below) you can see at a high level what you’ll need to prequalify for each funding option. Instead of indicating which options you are ineligible for (as Fundera’s application did), you’ll see an un-checked box next under “what you need” for a particular criteria, indicating you might not qualify for a particular option. For example, I am likely ineligible for the business credit cards offered through Lendio because my self-reported personal credit score is not 680 or above.

Click “Start Application” to get the process going and you will be prompted for personal information and to provide authorization for Lendio to soft pull your credit.

The next steps involve filling out information on your business and business finances. The application form is similar to Fundera’s application form to see prequalified offers, and takes about the same amount of time to complete (about 15 to 20 minutes).

Lendio assigns you a personal account manager before you even complete the pre-qualification form. You may view this as a good thing or a bad thing, depending on what stage you are at the financing process and how involved you want your account manager to be. In my experience, my dedicated Lendio account representative seemed overly persistent. Before I even finished my application, I received four calls, two voicemails and two text messages from my account manager within a 24-hour period.

Lendio: The Good and the Bad

Lendio vs Fundera Market Share

Lendio and Fundera may appear similar in a lot of ways. But there are a few key differences.

While both list alternative lenders like BlueVine, FundBox, Funding Circle, and OnDeck among their partners, as well as traditional bank lenders like Chase, Lendio has more partnerships than Fundera. 

Also, Fundera offers personal loans, while Lendio doesn’t. On the other hand, Lendio offers commercial mortgages, while Fundera doesn’t. 

Both lenders also have an A+ from the Better Business Bureau (BBB), so when it comes down to who to trust, you’re probably safe using either. 

Lendio vs Fundera from a Business Owner’s Perspective

Fundera and Lendio are pretty comparable in terms of the funding options available to business owners. Each have available SBA loans, equipment loans, term loans, lines of credit, business credit cards, cash flow loans, short-term loans, startup loans, and invoice financing. Lendio also offers a commercial real estate loan option.

Both Lendio and Fundera boast, in general, positive customer reviews that note the ease of service and time saved as a common theme. Each pre-qualification application takes about 15 minutes to complete. A notable difference between the two services is that Lendio is more heavily dependent on phone communication with a dedicated account manager throughout the process.

However, there is a notable problem with the traditional marketplace lending model used by Fundera and Lendio, and that is the lack of certainty. All my data is self-reported, and I had to complete a multi-page application before these lenders soft-pulled my credit and provided pre-qualified offers. In other words, marketplace lenders like Fundera and Lendio show you financing options that other business owners with roughly similar business and credit attributes have qualified for, and to see better suggestions I have to complete an application.

But good news:

There are alternatives that allow you to see accurate financing product suggestions as well as your chances of approval for dozens of financing options before you even start an application. They also focus on funding time to help you get the money you need quickly.

Alternative Online Loan Marketplaces


Biz2Credit offers a fast application process and says you can get funded as quickly as 24 hours. They are a direct lender, which means they’re not a marketplace in the same way that Fundera and Lendio are, although they have provided SBA loans as well. They include your business credit scores in finding the right financing options for your business, and they also have a network of financial services providers like accountants and lawyers to help your business.  

Lending Tree

Lending Tree covers both personal and business financing needs, including home loans, personal loans, business loans, insurance, and credit cards. They offer a quick online application process and the ability to compare loans side by side, as well as a payment calculator, credit report, and lender reviews to help you choose the right financing for your needs. 


Fundmeo leans heavily on their mathematicians and artificial intelligence to help you find lenders based on a quick 30-second online form. They use “technology as a service” to find the lenders that are most likely to approve your application for free. They also offer a lending specialist who can help you review your options and business requirements. Fundmeo prefers to work with borrowers who have had at least one year in business, $100,000 in annual revenue, and at least a minimum 500 credit score. 


Clearly we have to talk about our own offering as a marketplace for business lenders and small business owners to connect. 

Nav offers an alternative to the traditional lending marketplace models by bringing more transparency to the process. It’s designed to save business owners even more time and money by making it effortless to compare their best possible options. We take your eligibility into account based on information you provide us, like your annual revenue, years in business, and business and personal credit scores, and show you small business financing options you’re most likely to qualify for. . 

Business owners with a Nav account can use Nav’s marketplace to see the business loans they’re most likely to qualify for — all without dinging your credit or asking you to complete an application. We do this by syncing your personal and business credit and financial data with our machine learning algorithm.

Nav also shows you who provides the financing product, as well as high- and low-level details of each product in plain English. Your dashboard reveals what each lender is looking for, exactly what you need to improve to be approved and, of course, the tools needed to help you get there.

Nav is the only platform with tools that use advanced data and technology. This saves you time and money, provides confidence, and gives you one less thing to worry about while running your business.

Nav also provides an ecosystem of small business advice, financial service providers, and more, so you can truly rely on us as your small business financial health platform. Sign up for a free account with Nav today to see your options. 

This article was originally written on August 10, 2016 and updated on March 23, 2023.

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