
Gerri Detweiler
Education Consultant, Nav

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Starting and running your own business can be hard. But you don’t have to go it alone. There are lots of terrific resources (some free) to help your small business grow and thrive.
Being a small business owner requires a lot of moving parts from developing a business plan, registering a business, and figuring out the finances to day-to-day operations, marketing and advertising, and so much more. It can be challenging to get it all done, but with the right resources, it’s certainly possible.
Here are some of the best resources available to your small business.
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Whether you’re a local business in your town or a well-known ecommerce company, marketing is a vital component to your communication strategy. Here are some marketing and branding resources for your growing business:
Your business should have a website, even if it’s just one page that explains what your business offers and how to reach it. A website is a business asset you control; unlike social media platforms like Facebook or Instagram, it’s completely within your control.
Website builders make it easier than ever to create an attractive website, often in a day or two. Popular options include:
If you plan to sell a product or service to your customers (rather than just make money through affiliate marketing or ads, for example), you’ll also need an e-commerce store.
You can plug in to major e-commerce platforms like Amazon or Etsy, or you can create your own online store using ecommerce solutions such as:
“Content is king.” And content is key to getting found when customers search for your business, or its products or services.
The first step is to create well-written, helpful content that solves problems for readers.
But it’s not enough to just write good content. You’ll also need to make sure Google notices it, and to do that you’ll need search engine optimization (SEO) tools.
These tools can help you create content that shows up in Google when users are searching for information related to your topic. Popular tools for SEO include:
Visual content is also important and Canva makes design easy, even for non-designers. It offers thousands of templates for all types of digital marketing assets, including social media graphics, infographics, slide presentations and more. With the pro version you can save your brand colors and styles to make it even easier to create your next design asset. It’s AI tools are not yet as robust as some others, but will likely improve rapidly.
Social media marketing allows business owners to create community and attract customers to their products or services.
There are a number of excellent tools for scheduling social media posts on multiple platforms. This can save time and also ensure consistent engagement. Top tools for creating and scheduling social media posts include:
Linktree is another great social media tool, most notably used in conjunction with Instagram. With Linktree, you can host multiple site links to different areas of your business under one link.
While social media is great for marketing your business, you still want to convert those followers to an email list. Email marketing continues to be one of the most effective ways to engage customers and unlike social media or even organic search traffic, it remains under your control.
By utilizing a customer relationship management (CRM) system such as Mailchimp, Hubspot, or ConvertKit, you can send newsletters, business updates, and exclusive offers.
Get a free listing on Google to help prospective and existing customers find your business on Google Search and Google Maps. A free Google Business Profile comes with the convenience of a mobile app to register your business and help it rank in Google’s search results.
The last thing any business owner wants is the IRS breathing down their backs. The right accounting software or resources to ensure you’re paying your quarterly taxes or filing the correct paperwork the first time around will give you less work to do on the backend.
The IRS created an online resource center to help make the process of filing taxes much easier for self employed individuals and small business owners. This resource center is for taxpayers with assets under $10 million and who file a Form 1040 with Schedules C, E, or F or Form 2106. They also offer:
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An accounting software or service can help you avoid costly mistakes and get a clear picture of your overall finances. Use Nav to find the right accounting solution for your business.
Here are some additional accounting resources for your business:
Need an actual accountant? 1-800Accountant is a virtual accounting firm powered by real CPA’s that can assist you with your accounting needs. Whether you’re a brand new small business that has yet to file your LLC or apply for an EIN or a full-service construction company that’s been running for years, 1-800Accountant can help.
Their services include:
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Pricing
Starts at $125/month billed annually
Discounts
None
Free Trial
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Key Features
QuickBooks online and desktop are both favorites among small businesses. This user-friendly software is made for businesses of all sizes and various stages.
Quickbooks offers:
They also frequently offer 30-day free trial periods to work with the software. You can test the software on all devices including mobile, tablets, and laptops which makes it much easier if you’re on the job site or at the office.
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Pricing
Starts at $30/month
Discounts
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Free Trial
Free trial for 30 days
Key Features
Continuing education and learning your industry inside and out helps to refresh the why you went into business and how you stay in business. Here are a few places that’ll help you do just that:
Feel free to bookmark this article because the resources mentioned will constantly offer the best information needed for your business’s success.
The SBA has numerous resources devoted to small business owners. It’s one of the biggest online business centers, providing entrepreneurs with much-needed information on business training and counseling, funding programs, and business development programs. They also provide a comprehensive business guide for the small business community to learn about crucial topics such as how to:
In addition to this, they also have a segments section for women business owners, veterans, minorities, LGBTQ+, and Native American-owned businesses.
SBDC’s foster entrepreneurship with free and very low-cost counseling and training.
SBDC Programs deliver professional, high quality, individualized business advising and technical assistance to existing small businesses and pre-venture entrepreneurs. Most offer both in-person and virtual assistance to help small businesses:
SCORE is a nonprofit organization focused on providing business owners with mentoring and education. It offers free mentoring for both new and established businesses. In addition to mentoring you’ll find webinars and courses, including local workshops, as well as a plethora of online resources. You can find your local SCORE chapter here.
The NASE offers entrepreneurs and small business owners resources and tools to help run their businesses. Members are provided with a monthly newsletter and unlimited access to tax, finance, retirement and/or operations consultants. NASE offers a NASE Succeed Scholarship for members who need assistance paying for college or university, business certification or training programs, or other business-related courses/seminars.
In addition, NASE provides members with discounts on:
Hiring and keeping employees is the most difficult job many small business owners face. These resources can help.
Remote work is an increasingly popular way to attract and retain top talent and to reduce the cost of office space, and other similar expenses. It won’t work for every type of business, of course, but for those with a potentially mobile workforce it’s worth exploring.
This free guide provides useful information on security for implementing telework, remote access and bring your own device security.
The premier conference for companies with remote workers, Running Remote offers free access to a library of dozens of recorded conference sessions.
Remote offers payroll for international teams. It can help small businesses pay an international workforce.
You’ll find numerous resources about requirements related to federal discrimination laws in the EEOC’s Small Business Resource Center.
Learn about business requirements under the Wages and Fair Labor Standards Act (FLSA) including minimum wage, overtime pay, record keeping and youth employment standards. Also find out how to comply with the Occupational Health and Safety Act (OSHA).
How to Create an Employee Handbook is a free resource guide offered by SCORE that describes the essential components of an employee handbook.
Managing payroll can be complicated, but payroll software makes it easier and helps your business reduce mistakes.
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A payroll software or service can help you save time, reduce errors, boost security and stay compliant. Use Nav to find the right payroll solution for your business.
BTN is the leading resource for business travel news, events and information. It offers a free Corporate Travel Index Calculator.
Find the best business credit cards for travel with Nav’s tools and resources.
100+ business credit cards in one click
Business credit cards can help you when your business needs access to cash right away. Browse your top business credit card options and apply in minutes.
Nav helps business owners build financially healthy companies. Nav can help you find small business loans and business credit cards based on your qualifications.
Nav also provides information on small business grants for entrepreneurs at various stages of their business including women and minorities, grants and loans for veterans, general small business grants, and other funding resources including how to establish business credit.
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Actively build business credit history, improve the metrics that matter, and access your best financing options – only at Nav.
Money Smart for Small Business (MSSB) offers free information from the Federal Deposit Insurance Corporation to help new businesses successfully start and manage a business, including information on essential financial topics.
Small business podcasts can be a terrific resource and allow you to learn from experts on a wide variety of business topics. Here are 10 small business podcasts to help you start or grow your business:
Learn about small business loans in this comprehensive resource guide.
There are dozens of different financing options available to small businesses. Not every small business will qualify for each type of financing. Nav can help you understand financing options based on your business data and qualifications.
Small businesses may qualify for financing without a personal credit check or personal guarantee, but typically that requires strong business revenues and at least one year in business. Learn how to get financing without an EIN here.
There are small business loans available to entrepreneurs with low credit scores. These will usually require strong business revenues. Learn about bad credit business loans here.
To find the best business travel credit card for small business, you’ll want to consider whether you are loyal to a specific travel provider (hotel or airline, for example), as well as the annual fee you’re willing to pay. Learn how to find the right travel credit card for your business here.
Everything You Need To Know About Small Business Banking
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Education Consultant, Nav
Gerri Detweiler has spent more than 30 years helping people make sense of credit and financing, with a special focus on helping small business owners. As an Education Consultant for Nav, she guides entrepreneurs in building strong business credit and understanding how it can open doors for growth.
Gerri has answered thousands of credit questions online, written or coauthored six books — including Finance Your Own Business: Get on the Financing Fast Track — and has been interviewed in thousands of media stories as a trusted credit expert. Through her widely syndicated articles, webinars for organizations like SCORE and Small Business Development Centers, as well as educational videos, she makes complex financial topics clear and practical, empowering business owners to take control of their credit and grow healthier companies.