Category: growing your biz

Understanding ROI in Digital Marketing

When you spend money in your business, your ultimate goal is to use it to make more money. Return on investment, or ROI, measures the return on investment of your small business activities, and those may include digital marketing. If you’re going to invest in digital advertising, you want to pay close attention to whether your ad spend is creating a positive return.  Here we’ll explain how to understand and measure digital marketing ROI, along with strategies for maximizing your… Read More