There are a variety of metrics that can be used to determine the health of your business, but few are as indicative of success or failure as cash flow, or the net amount of cash that flows in to and out of your business. A positive cash flow is essential for growth, as it’s indicative of spending that’s under control and flourishing sales. But how do you create a positive cash flow?
There are two primary ways to answer that question: increase revenue and decrease expenses. At face value, the answer is simple, but the challenging part is enacting change and creating strategies that yield those results. However, an examination of your operational expenses, payment practices, and marketing and sales efforts can help you increase cash flow in 2020.
Bringing money in is an important part of the cash flow equation, but the money that flows out can quickly and unapologetically leave you in the red. To close out the year, do some 2018 recon to make sure that your operating expenses are in check.
1. Work with Vendors & Suppliers
Product inventory and operational goods and services provided by suppliers and vendors are essential line items, and if you’re just adding them up at the end of the month without question or exploration, you may be spending more than you have to.
Do you have a healthy, long-term relationship with your vendors and suppliers? Consider working with them to renegotiate prices or secure discounts for bulk orders, both of which can cut costs.
2. Reevaluate Spending
Are you paying for a lot of goods or services that you simply don’t need? Can you cut some of the line items out of your monthly budget? Over time, small yet unnecessary expenses add up.
Though it’s easy to forget about or overlook trivial expenses., they can often leave you paying hundreds of dollars, if not more, in unnecessary bills and fees over a year. Take a hard look at your bills and determine where you can make cuts, even if it’s momentarily.
3. Become More Efficient
Realistically, the notion of “efficiency” in your business is worthy of its own post, if not a series, but in the case of cash flow efforts, it’s essential to mention. Efficiency can mean everything from how you use utilities to how you schedule your workforce.
The new year is a good time to look at ways you may be able to cut back without harming sales and revenue. Small things, like using smart technology to control heating or cooling efforts, using more efficient equipment, turning to automated business software, or reorganizing workstations can make your business operate more efficiently and therefore cost you less in utilities, inventory, and wages.
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4. Standardize billing
When your plate is full, as it often is, it’s easy to let some operational tasks fall behind. Don’t let invoicing be one of them. Send out your invoices on time every month and keep due dates consistent. Doing so will set clear expectations about the financial arrangement between you and your customers.
5. Make it easy to pay
If you only accept one or two forms of payment, it may be time to consider adding some more options to accommodate the needs of your clients and customers. This may mean offering online payment options or setting up an auto-deduct option, something that can really benefit cash flow.
6. Utilize invoicing & accounting software
Utilize payment and accounting software can ease the burden of invoicing while increasing the speed and regularity of it. Zoho, FreshBooks, and QuickBooks are all excellent options and can offer you instant access no matter where you are.
If you’re not already using accounting or invoicing software, the new year is an excellent time to start, as they can also help you manage and organize your monthly, quarterly, and yearly finances.
7. Incentives & penalty policies
Sending an invoice doesn’t automatically translate to payment, and if cash issues often stem from lack of payment, then the new year may be a good time to implement new payment policies.
In some cases, this means offering an incentive to entice customers to pay on time or early. For example, customers who pay early may be entitled to a small discount, while customers who pay on time every month for a specified period may receive a discounted product or service.
In other cases, specifically when you’re not getting paid, the pendulum must swing in the other direction – penalties. A penalty for late payments can help customers or clients prioritize your bill in an effort to avoid unnecessary fees.
If you decide to add an incentive or penalty, be sure to give your customers adequate notice in writing.
8. Use invoice factoring
If you still have problems collecting, you may want to consider invoice factoring, which is when you sell your unpaid invoices to an invoice financing company in exchange for a certain percentage of the value (80-85%) up front. Once the company collects on the invoices, they will give you the remaining about minus a percentage paid in fees.
Upgrade marketing & sales efforts
Maybe the problem isn’t getting paid but how much you get paid or how many customers you have. A review and upgrade of your pricing policy and marketing efforts can help increase cash flow and market share.
9. Review pricing practices
If you’re getting paid on time, or if your business cash flow doesn’t depend on invoicing, then stagnant or decreasing revenue may be due to outdated or inefficient pricing. Are your prices so high that you are losing business to similarly structured competitors? Or, conversely, have you been undercharging and dipping into your contribution margins?
There a number of reasons that your pricing may be inefficient, but before you jump into a pricing overhaul, take the time to review all factors and how they’ve changed over the last month, quarter, or year. As part of your evaluation it’s essential that to account for manpower and wages; equipment, vendor, and supplier fees; and competitor prices.
10. Evaluate existing marketing efforts
Are you relying heavily on email marketing but not really seeing the fruit of your efforts? Have you left your social media account get a bit dusty? Do promotions and sales that once sent your bottom line rocketing into the green now barely cause a blip?
Sometimes marketing efforts can become stale and predictable, leaving your customers feeling lackluster about purchasing. As you enter the new year, take inventory of your existing marketing efforts and determine where you may be able to make changes to amp up your existing and engage new customers.
11. Identify & target new markets
In some cases, this may be as simple as some thoughtful and creative brainstorming that results in new ways you can market your product or service to other consumers based on their needs (e.g., problem/solution marketing). In others, you may need to do some significant consumer research and examine the efforts of your competitors or potential competitors.
One great way to identify new markets is to actively engage the correct social media accounts.
Doing so can put your brand and products in front of more and more potential clients or customers and engaging with those customers can help you determine new and existing ways to market your product or service.
12. Consider selling online
If you’re a brick and mortar company with a thin online presence, and if it’s economically and logistically reasonable to sell your product online, you may want to consider reaching a new audience through e-commerce. There are a variety of easy-to-use platforms, like Etsy and Shopify, that may be able to accommodate your needs.
Before you dive into online sales, take the time to evaluate the costs of doing so, including transaction and website/storefront fees, shipping, and taxes. It may very well boost your cash flow, but it can also impact your bottom line in a negative way. Each business is different, and it’s important to evaluate the fees before opening to the online community.
There is no single answer or approach to increase cash flow in the new year, and oftentimes small business owners find that it’s a combination of practices that result in improvement. Take the time to evaluate your operational, payment, and marketing efforts to see how you can bring more money in while decreasing expenses.
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