Category: Growing a Business

A Guide to Setting Up Google Business Profile in 2024

If you’re looking to boost your online visibility this year, there’s an easy option: Use your Google Business Profile.  Small business owners and local businesses can increase their online presence by utilizing and managing their Google Business Profile.  A Google Business Profile contains your business’s information like business address, phone number, contact information, and store hours (which you can manage by claiming your Business Profile). Google Business Profile is a free tool offered as part of Google’s services. Why Is… Read More

5 Ways to Use AI Tools for Small Businesses in 2023

Over 60% of small businesses don’t currently see the perks of using artificial intelligence (AI) to help run their business. However, there are many benefits that AI tools can offer business owners — they just have to know where to start. This article discusses the best ways to use AI tools, which AI and machine learning tools are available, the pros and cons, and the financial impact of using AI tools.  What Are AI Tools? AI tools for small business… Read More

How Much Business Debt is Healthy

Just like it’s difficult to imagine buying a home or even a car without a mortgage or car loan, small business owners often find that small business loans or financing is essential to grow their business.  But how much business debt is healthy? It’s an important question for the financial health of your business, so let’s dive into ways to use debt strategically.  What's a Healthy Level of Business Debt? Some business owners believe that debt is bad, and focus… Read More

13 Financial Mistakes Business Owners Make (and How to Fix Them)

Like in life, when it comes to running a business, you’re probably going to make mistakes. Knowing what to expect can help you avoid serious and costly setbacks.  Here are 13 common financial mistakes small business owners make, and how to avoid (or at least minimize) them.  1. Mixing Personal and Business Finances Mixing business and personal expenses is a very common mistake many small businesses make.  Sam Morgan, MBA, is a Senior Certified Business Advisor with the University of… Read More

How Can Debt Be Used to Grow a Company?

Taking on debt can be an intimidating move for a small business or entrepreneur — it can feel like a risk. It might feel safer to use savings or a more familiar method of funding like business credit cards. But there can be huge benefits to using debt for business growth. Debt can offer opportunities for business owners that would have otherwise been out of reach. In this article, we’ll explore the ways that good debt can help your business… Read More

Making the Most of Your Email Marketing

Email continues to be a marketing powerhouse for many small businesses. It allows a small business to connect directly with customers and prospects who have expressed interest in what they have to offer.  “Email marketing has allowed us to build a bigger moat than our competitors,” says Coty Perry, chief marketing officer for, an authoritative guide for anglers across the world, sharing expert-crafted stories and advancements in fishing gear. “Our content, which ranges from new product updates, fishing tips,… Read More