Upon his return to Apple in 1997, Jobs brought to the company many changes and a much-needed revitalization. He brought in a new management team, redesigned marketing tactics, and introduced new digital products. In the early 2000s, under the leadership of Steve Jobs, the price of Apple shares increased more than tenfold.
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This article was originally written on July 18, 2014 and updated on August 26, 2016.