Small business owners with a stellar success story have the opportunity to join the ranks of businesses like Ben & Jerry’s, Stonyfield Farm, and Chobani, all businesses that have previously won the SBA’s National Small Business Week Award. There are 14 different nomination categories for the SBA’s Award, and applications are open until early January 2017.
“To every organizational leader out there—what should keep you awake at night is what you don’t know because employees are afraid to tell you.” – Andrew Faas, The FaasFoundation, which promotes healthy work cultures.
It’s no secret that employees tend to alter their actions based on the kind of successes company leadership celebrates. Wells Fargo—which was just fined $185 billion due to employees opening unauthorized checking accounts and credit cards—may have caused their recent scandal by creating a culture of fear.
One key to a sustainable competitive advantage is identifying and understanding your company’s core competencies. Harvard Business Review presents an illustration of what this means, how successful companies have used it to rise above competitors, and how ignoring it can end in failure.
Earlier this week, we experienced an interaction with the owner of one of our favorite small businesses—a local Cuban restaurant—that turned us from from unhappy detractors to their next biggest fan club after the owner personally delivered a lunch order to our office after a mix up with the order delivery service. The restaurant owner understood the anatomy of her customer and how to turn an unhappy office into an outspoken group of promoters. Learning the characteristics of your customers will help you determine how you can treat promoters, passives, and detractors to create brand ambassadors and bring in more business.
Tweet of the Week
If you can solve your problem then what is the need of worrying. If you cannot solve it then what is the use of worrying’ -Shantideva
— Warren Whitlock (@WarrenWhitlock) September 30, 2016
This article was originally written on September 30, 2016 and updated on November 3, 2016.